For its in-depth Digital Life Index study, global digital transformation firm Publicis Sapient has surveyed over 3,000 people in five countries – the US, Canada, the UK, Australia and Singapore – to gain insight into how the Covid-19-induced downturn is changing the purchasing behaviour of consumers. An overview of the key findings in the travel landscape.
Over four out of ten participants across the five regions have delayed a vacation or trip.
Consumers who delayed travel did so out of concern for their health, followed by the constraint of having to adjust travels because the destination faced travel or business restrictions.Those that have decided to travel have taken a range of measures to feel safe traveling. Most people want reduced density in enclosed spaces throughout their vacation as well as enhanced airport screening that includes biometrics– this is particularly true among participants in Singapore.When it comes to booking vacation activities, most participants favour using digital tools over having a person help them.
People are more likely to fly with an airline that offers health and safety assurances and procedures, and notably, limits the number of people on each flight (which in fact is hardly done by any airline).
Similarly, consumers are more likely to stay in a hotel that offers health and safety assurances and procedures, has Advanced room cleaning enabled by technology and reduced occupancy in the hotel in order to space out guests.