Feature Fridays: How Mobiles.co.uk uses Litmus Personalize in preparation for Black Friday


For this week’s edition of Characteristic Friday we’re conversing all points Black Friday!

This e-mail from British smartphone retailer Mobiles.co.united kingdom attributes personalised dynamic content automation by Litmus Personalize, driven by Kickdynamic.

Personalization methods consist of:

  • Countdown timers
  • Social evidence
  • Product or service Automation

Countdown Timers

By employing a countdown timer in the header of the e-mail, Mobiles.co.united kingdom create a feeling of urgency for the recipient. It emphasizes the constrained time to order for advertising pricing, or in this circumstance, cost-free following-working day supply.

Social proof

Mobiles.co.united kingdom use social evidence capabilities in the type of simply click counters. Exhibiting how several men and women have clicked on every product or service leads to significant FOMO (dread of missing out). The actions and recommendations of others are incredibly powerful to push trust—and action.

Product or service Automation

By working with dynamically created solution listings, such as an picture and the selling price, Mobiles.co.uk, has streamlined its processes. This automation is practical as inventory and pricing can fluctuate around the class of the Black Friday weekend. It ensures that only merchandise that are in inventory are shown, updating quickly based on their Google shopping feed.

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