Slalom, a global management and technology consulting firm, has hired veteran marketer Sangeeta Prasad as its first chief marketing officer (CMO). She will be based in the firm’s Seattle headquarters.
In the role of CMO, Prasad will lead the $1.8 billion company’s marketing and communications vision, strategy, and programs to elevate the firm into a globally recognized brand.
“I had not heard about Slalom and yet this is an almost $2B business. I thought, this is a marketer’s dream,” Prasad said in an interview on Slalom’s website. “Here is an opportunity for me to work with a team and make the brand at least as big as the business, if not bigger – elevate marketing and help accelerate the growth.”
Prasad brings 30 years of experience in brand transformation and performance marketing, with expertise across analytical and creative marketing, brand and P&L management, and branding and advertising. Prasad has worked across the CPG, financial services, and professional services verticals, and has lived and worked in several US cities, Australia, India, Korea, and Brazil.
She previously spent seven years at Russell Reynolds, a sizable leadership advisory and recruiting firm, where she was the firm’s first CMO. In the role, Prasad led a global rebranding and repositioning effort across 26 countries which enabled 50% revenue growth.
Before that, Prasad spent 11 years at JP Morgan Chase, where she was latterly the SVP and head of Chase Employer Brand, leading an initiative to connect 200,000+ employees through digital strategy and communications. Prior to that, she was SVP of branding and advertising, creating the first unified brand positioning across all Chase lines of business.
Prasad was also previously VP of new product strategy and development at American Express, where she led product line strategy for small business services. She started her career at Procter and Gamble, where she spent nine years and was latterly a senior brand manager, working on global brands such as Always, Clearasil, Oil of Olay, and Pampers.
She holds an MBA from The University of Chicago and a bachelor’s degree in economics from Mount Holyoke College.
“Prasad’s unique marketing perspective and experience in building a global brand comes from having lived and marketed across various geographies and industries, and will be a great asset for us as we expand globally,” said Tony Rojas, president of Slalom. “She’s a natural fit for our leadership team and culture. Under her guidance, we will elevate our marketing and communication efforts.”
Prasad says that building global recognition for Slalom will take years of consistent effort, requiring a clear and simple articulation of who the company is and what makes it different, as well as consistent messaging from its people, material, and social media. “Over time, it’ll become something that people will subconsciously start thinking of as Slalom, and that’s what is going to build our brand,” she said.
Slalom has swiftly expanded since its founding in 2001, growing to a global footprint of more than 8,000 employees across the US, Canada, UK, Australia, and Japan.