Digital consultancies Launch Consulting and Level 11 merge

Digital transformation consulting firm Launch Consulting has merged with Level 11, a leading experience design firm. The merger of the two Seattle-area companies was backed by TA Group Holdings (TAG), the private equity firm which owns Launch.

Founded in 2009, Level 11 uses technology to create innovative experiences, focusing on the use of IoT-connected ecosystems and intelligent spaces. The firm’s offerings include experience design engineering and connected devices and spaces.

Level 11 created the xConnect platform that powers the MagicBand wearable device and sensor ecosystems at Walt Disney World Parks & Resorts, as well as the Ocean Medallion tech which delivers personalized experiences on Carnival cruise lines.

The Seattle-based firm has recently been working to help clients bounce back from the pandemic through the creation of safer experiences. These include contactless interactions that leverage technologies such as sensors, voice command, haptics, mobile devices, and next-gen kiosks and vending machines.

Digital consultancies Launch Consulting and Level 11 merge

Level 11’s merger with Launch delivers complementary capabilities to create a platform for end-to-end digital transformation, according to a press release from TAG.

Founded in 2005, Launch offers consulting solutions and services in AI & analytics, cloud, data & software engineering, human experience design, and operations optimization. The digital consultancy’s technology partners include AWS, Microsoft, and Dell, and its clients have included Facebook, Google, and Starbucks.

Launch has over 500 employees across offices in Bellevue, Sacramento, San Francisco, Dallas, Boise, Washington, DC, and Hyderabad, India.

“The similarities in culture, values, and capabilities made this merger a no-brainer,” said Mark Hadland, CEO of Level 11. “We’ve had close ties to the Launch leadership for many years and have been impressed with their growth into one of the leading regional consulting firms. Combined with Level 11’s capabilities in digital transformation and experience design engineering, we are now poised to become a force multiplier helping companies transform their business with world-class offerings in digital, data & analytics, cloud computing, customer experience, and digital commerce.”

Private equity firm TAG, which owns Launch and orchestrated the merger, is based in Bellevue and focuses on investments in technology, consulting, staffing, and consumer goods.

Level 11 will continue with the same leadership team and will remain in their current Seattle office.

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