SBI hires Howard Reba as chief financial officer

SBI Growth Advisory, a Dallas-headquartered sales and marketing consulting and benchmarking firm, has hired Howard Reba as chief financial officer.

Reba, who is based in New York, will oversee the firm’s finance function as well as serve as an advisor and partner to the consultancy.

He brings more than 35 years of experience in finance, accounting, and operations, with particular expertise working with private equity ownership, scaling finance functions in high-growth companies, and M&A.

He most recently headed portfolio finance at PE firms CI Capital Partners and Marlin Equity Partners. Before that, he was CFO of Fidelus Technologies, a communications solutions company, and CFO of Tradeware Global, an SaaS provider for electronic access to global equity markets.

Earlier in his career, Reba worked in the consulting industry, serving as a managing consultant at IBM Consulting/PwC Consulting and a senior accountant at EY.

He has an MBA from New York University and a bachelor’s degree in accounting from Binghamton University, as well as a CPA certification.

“My track record of serving large, small, public, privately-held, and private-equity backed businesses and my experience creating value and operational improvements at companies experiencing rapid change is a perfect fit with SBI and the clients they serve,” Reba said. “I’m excited to join the SBI team during an exciting time of accelerated growth.”

SBI (formerly Sales Benchmark Index) was founded in 2006 and received a significant investment from CIP Capital in January 2020. The firm subsequently rebranded and bolted on Global Sales Operations Association (SOPSA), a membership network for sales operations professionals, in November 2021.

SBI’s more than 400 employees advise businesses on growth strategy (revenue model, go-to-market model, and customer experience) and growth execution (sales, revenue marketing, pricing and packaging, customer success, and talent). The firm also provides sales-focused data and benchmarking solutions.

“Howard’s experience in navigating the particular rigors of private equity ownership, experience with inorganic M&A, as well as scaling finance organizations in rapidly growing companies makes him a perfect fit as SBI transforms itself,” said Mike Hoffman, COO of SBI.

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