WorkBoard names chief customer officer, chief people officer

Enterprise strategy and results management consultancy WorkBoard has named both a chief customer officer and a chief people officer. David Ginsburg will act as chief customer officer, while Stuart Crabb will take the chief people officer role.

“I’m thrilled to work with Dave and Stu, who are both expert leaders in their domains,” Deidre Paknad, WorkBoard CEO and co-founder, said. “As seasoned executives they are also deeply aware of the challenges of aligning people on customer and company outcomes that we solve for our customers. This personal context and commitment are key to scaling an exceptional employee and customer experience.”

Ginsburg joins WorkBoard from UserTesting, a platform that allows its clients to develop a deeper understanding of its userbase, where he served as chief customer officer. Before that, he worked as vice president of customer success at Mixpanel. He has also served as a consultant at Big Four firm KPMG. Ginsburg began his career at Accenture, where he worked as a senior consultant. He holds a bachelor’s degree in political science from Vassar College.

David Ginsburg, Stuart Crabb - WorkBoard“WorkBoard has a unique and strategic relationship with its customers as it helps them deepen alignment, accelerate results and shift from an output mindset to an outcome mindset,” Ginsburg said. “I’m excited to build on the strong foundation and team we have in place as we serve large enterprises at increasing scale.”

Crabb, meanwhile, worked at Facebook when it employed approximately 400 people. In his role as global head of learning, he played a key role in upscaling the company to 17,000. He has also served as global head of talent development at Yahoo, in addition to founding Oxegen Consulting, which offers leadership and team development advisory services to both public and private organizations.

“I’ve helped build phenomenal tech teams and develop programs at Facebook, Yahoo and elsewhere that enable people and teams to operate at their best, and I’m delighted to bring that expertise to WorkBoard,” Crabb said. “What’s particularly exciting to me is the opportunity to help grow our people team as well as make a strategic contribution to WorkBoard’s mission to help companies and the people in them to achieve their best results.”     

WorkBoard is based in Redwood City, California and was founded in 2013. The firm raised $53 million in venture funding in 2019, and counts Comcast, Workday, Microsoft, and Cisco as clients.

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